Underwrite a Program

Why be a business sponsor?

Located on the grounds of the University of Virginia since 1957, WTJU is a non-commercial, independent public radio station serving Charlottesville, Richmond, and surrounding communities with eclectic and engaging around-the-clock programming throughout the year.

  • More than 150 volunteers host shows throughout the week
  • Almost all of our programming is produced locally
  • WTJU airs an incredible diversity of music and community stories
  • WTJU began broadcasting in the Richmond, VA metro in February 2015

WTJU operates 91.1 FM in Charlottesville and 102.9 FM and 1430 AM in the Richmond area. WTJU’s audience extends from Staunton in the west to Culpeper in the north to Richmond in the east. More than 40,000 people tune in WTJU each month.


How Does Business Sponsorship Work?

WTJU is owned by and located at the University of Virginia. The University is a non-profit organization and therefore all your donations including program underwriting are tax-deductible.

As an alternative to advertising, non-commercial underwriting is a way for you or your business or organization to gain community-wide recognition for your support of WTJU and its commitment to quality and diverse programming. In addition to being a very wise investment for you, the on-air acknowledgements enhance your image as participants in, and supporters of, organizations in our community.

As a business sponsor, you may elect to underwrite one or more regular programs — or to underwrite the station as a whole. In return, announcers of the sponsored programs will read your message. (See FCC regulations and sample announcements below.)

Contact Brian Campbell (wtjuunderwriting@virginia.edu, 434-243-8831) for more information.


What Content may I have in my Underwriting Announcement?

WTJU is committed to creating high quality, professional-sounding announcements. Below are several sample announcements; for more specific information on creating the perfect announcement for your business or organization, please contact Brian Campbell at wtjuunderwriting@virginia.edu or 434-243-8831.

The following are sample underwriting announcements:

Today’s programming is brought to you by The Charlottesville Theater, featuring The Nels Cline Singers on January 6, with the Wilco lead guitarist’s free-jazz instrumental trio performing lyric, experimental, and rock-based music. More information is available at 434-999-1111 or thecharlottesville.net.

Support for this program is provided in part by Sunshine Breads. Sunshine serves grilled breakfast sandwiches every morning and soups, salads and panini sandwiches all day long. Bread baked fresh every day. Sunshinebreads.com.

WTJU is supported by the Main Street Market, located at 416 West Main Street in Charlottesville. Ten locally owned and operated food businesses under one roof, including seafood and meat, wine, cheese, baked goods, and more. The Main Street Market is in the purple building at 416 West Main Street.

FCC/WTJU Underwriting Regulations and Policies

Due to FCC regulations of non-commercial airwaves there are several rules we must abide by in any underwriting announcement. Legal or trade name must be stated to identify the underwriter. The following is a brief description of what can and cannot be used.

General Guidelines

Permissible:
Telephone number, email address, web site and location of business or area served
Days of operation
A listing of up to three products or services
Product origin (“French wine”)
Intended use of product (“children’s clothing”)
Product content (“wool suits”)
Form of delivery or method of preparation (“delivered by rickshaw” or “cooked with bottled water”)
Number of years in business

Non-permissible:
Qualitative language (“wonderful”; “homemade”)
Comparative language (“better”; “most”)
Calls to action (“call today”, “come by”)
First person statements (I)
Second person statements (you)

Corporate non-promotional slogans may be used in underwriting acknowledgments if they are in well-established use by the business and the wording stays within the spirit of these guidelines and the FCC regulations.

Underwriters may state support for the arts in general terms, but may only name WTJU specifically.

All underwriting copy, including corporate slogans, is subject to the approval of the General Manager of WTJU-FM.

Underwriting is support for current programs at WTJU. Financial support does not in any way imply that sponsors may influence program content or programming decisions.